Vestrum Health is the first-to-market electronic health record (EHR) data analytics provider in the field of retina research, a company which is changing the way of retina analytics are used. Based in the USA, Vestrum approached Peper Design to design a fresh and lively corporate identity that also needed to reflect the clinical nature of their field and be clean and trustworthy.
With this in mind, we produced an initial series of logo options for the client to choose from. The final choice was lively, colourful and also incorporated movement as part of the visual identity. The shapes and colours were then transferred to the website, Powerpoint and other various visual corporate material, with the colours and shapes enlivening the subject and telling the story simply, through the use of strong photography, type, colour and shape.