Brand identity, website, all promotional material and menus
The Phoenix in Londons’s Westfield Centre is a new venue offering all-day brunch, street food and cocktails.
It was important that The Phoenix rose out of the ashes of Covid-19 to be an exciting, new lively venue with both inside and outside spaces.
Peper used a background of an illustrated painted background showing the colours of fire, combined with a simplified illustration of the Phoenix and strong typography. The navy background was introduced for the menus and the website took on the feeling of the fire in the background with changing, warm-colour backgrounds. The website has interactive areas for the client to explore, along with the menus, and booking system.
The design is young, fresh and eye-catching for the customer.