The Hawks Nest is a new, bespoke social space in Shepherd’s Bush Market, London.
The brief was to create a strong and classic identity with a young twist. We were inspired by classic British pubs and so chose a modern, clean approach with a dark green and a touch of class offered by the use of gold. We combined this with pops of vibrant colour - an orange and a mid blue - to liven up the story. The majority of the bar is outside so these colours work with the sky and sunshine. All of these colours are used on the website and social media platforms and also at the venue itself for signage and marketing materials.
We also designed a shortened logo using the 'HN' which is used on Instagram and other social media. This has become a logo in its own right, and we have taken it through onto menu design, marketing materials etc.