The Pilates Movement Studio is a new young and refreshing addition to the Godalming High Street. Our brief was to produce and combine a classic feel with a young, fresh, on-trend studio corporate branding. The identity was taken across website, brochures/flyers and signage etc.
The studio use reformers as an integral part of their offer as a studio, and the logo combines typography and shape to represent the movement of Pilates. The colours chosen are a strong, smart black with a gentle, clean, feminine, duck egg blue. In addition, we incorporated photographs to enhance the chosen colours. It is a clean, smart and efficient site which is easy to navigate.