The Pilates Movement Studio is a new young and refreshing addition to high street in Godalming, Surrey. Our brief was to produce and combine a classic feel with a young, fresh, on-trend studio corporate branding. The identity was taken across website, brochures and flyers, social media posts and signage etc.
The studio use reformers as an integral part of their offer as a studio, and the logo combines typography and shape to represent the movement of Pilates. The colours chosen are a strong, smart black with a gentle, clean, feminine, duck egg blue. In addition, we incorporated black and white photographs to enhance the colours. The result is a clean, smart and efficient website which is easy to navigate, and a strong corporate identity which has been caried across all promotional materials and the studio itself.