Varca is a mail order and pop-up shoe company specialising in authentic Spanish and Italian quality leather shoes.
They offer a large range of styles of shoes and accessories.
We have worked with Varca for a few seasons, however the brief from one year to another does change as the specific needs of the company vary. Our original brief was to appeal to a younger market where we art directed more fashionable style shots with moody lighting etc. The colours were more muted, clean and contemporary and the layout was smart and young. The following brochures were to be more inclusive of the existing Varca clientele, whilst not alienating the new. The colours were clean and fresh, and the photos were more in keeping with the company's traditional rural/urban market.