For this group of Surrey/Hampshire based veterinary practices, our brief was to create a brand identity that was modern and fresh. It also needed to represent the range of animals cared for, from small domestic pets through to large horses.
One challenge of the brief was that the design needed to work across all of the practices, both rural and urban. The client was looking for an identity that was clean and efficient, yet portraying their friendly and welcoming service.
The project was to take the brand identity across all aspects of the business, from website, uniforms, promotional materials to signage for all premises, including external fascias, windows and internal signage.